In June of last year, Google announced its plan to use speed as a ranking factor. Add to that the fact that Google will soon use a mobile-first index and you can see that mobile + speed is very important for success on the web. In addition to the importance Google places on it, speed is important for other reasons too. For example, we know sites that show users content quickly are much more likely to show engagement, conversion and lower bounce rates. We know from DoubleClick that 53% of mobile visits are abandoned if it takes them more than 3 seconds to load. In other words, if you’re running any paid advertising, half of your budget could go out the window because of a slow site. We decided that we want every site built for our customers to have the best possible PageSpeed score. We took on the challenge of ensuring a score of above 90 for every website built by Three Layer Marketing, on all devices. We’ve been working hard on this challenge for the past few months, and we're happy to announce that, when publishing a website with Three Layer Marketing, you will get a great Google PageSpeed score.

We have partnered with Dear Doctor TV to provide a proven patient education and case acceptance tool to our clients at a discounted price. With celebrity interviews, fun facts and professional videos tailored to the services offered in your practice, patients will be entertained while waiting for their appointment time and initiate the conversation with you about starting treatment beyond their routine cleaning and checkup. Click Here to learn more about Dear Doctor TV and to look at a demo of what you can expect in your office. When you're ready to sign up, give us a call at 844.795.1248 to secure our exclusive discount.

External signage is a perfect complement to your comprehensive marketing plan. Banners, flags, building signs, sidewalk signs, and window graphics are all perfect options depending on the space available to your practice. Contact us today to learn more about these signage products and other promotional products that can enhance your brand and drive your bottom line!

There has been a lot of discussion lately among medical professionals, including dentists, about the viability of Twitter as a marketing tool. Arguments against it range from “it’s silly and will never generate new patients” to “it’s a potential lawsuit waiting to happen”. While these points must certainly be analyzed for any new marketing venture, Twitter is a tool that can be used to effectively communicate with your potential patient base and generate strong interest in your practice, leading to an increased bottom line. Discussing fillings or root canals that were just completed is not only boring, but borderline non-compliant with HIPAA regulations depending on the level of information you provide. However, as another dental entrepreneur stated, “…..dentists who are only interested in themselves or dentistry will not get that far in Twitter or other social media sites. At some level you have to be interested in what your community is interested in.” Twitter should be a means of conversation…..of connecting with your community. Understand that people are talking about you with their family and friends, just like they always have. But now instead of chatting with one or two people at the barbershop or the grocery store they are sending their message out to hundreds of friends via networking sites (Twitter, Facebook, etc.) on the Internet. The good news is, unlike in the past, you can be present in those conversations by using networking sites. If you aren’t on these platforms and joining the discussion to thank them for a kind comment, offer an explanation for a complaint, or chat with them about the newest restaurant to open in town, you are missing the boat. Basically, be yourself and let your personality shine through. Please note that Twitter does NOT market your office in the traditional way and will not bring immediate returns such as a direct mail campaign. However, it is an invaluable tool as part of a larger marketing strategy to connect with those around you and once you build that connection, the new patients will come. (Thanks, Field of Dreams, for the inspiration.)

Well, quite a bit actually. As long as you don’t ask too much of it. SEO, or Search Engine Optimization , is the process of getting your website to rank higher in Google, Bing, Yahoo, etc., than your competitors. With the onslaught of new dental offices opening each year who are making an online presence one of their top priorities, getting noticed on the Internet is becoming more and more important for new patient generation and bottom-line growth. Enter a strong SEO program. With dedicated SEO efforts your website can rank highly for specific keywords, leading your practice to be found more often by potential new patients in your area who are looking for a new dentist. Great! Right? Right. But I have seen way too many SEO companies claim that their clients receive hundreds of new patients after starting an SEO campaign. This leads to extremely high expectations that are often unreachable. While SEO is important as part of a larger marketing plan, it is not the magic bullet that will instantly vault your practice to the stratosphere of success. The key to your success is to have a well-researched and well-rounded marketing strategy, combined with strong in-house training of staff to provide the ultimate patient experience. Our clients, such as Dental Smiles at Purcellville Gateway and We Make Kids Smile have taken the steps necessary to be found online. Have you?